About Sam

Why Pull My Card?

I have two daughters who play rep hockey, and I wanted to create tools that make it easier and more fun for them, their coaches, their associations, and parents like me to keep players motivated and connected. That's what Pull My Card is all about.

My Background

My name is Sam Menard. I'm a business and technology leader who enjoys building things from the ground up—especially when there's an opportunity to take a great idea and turn it into something people actually use.

Over the course of my career, I've worked across technology, digital products, startups and large organizations, with a particular focus on launching and scaling businesses in North America and global markets. I've had the opportunity to lead some pretty unique projects, including helping launch the App Store across 90 emerging markets, as well as bringing new products and companies to the Canadian market from the early seed stage through Series B.

Today, I'm focused on digital health with the incredible team at Shoppers Drug Mart, where I'm working to make health care more accessible, convenient and connected for Canadians. I'm especially interested in the intersection of technology, AI, personalization and health—and how we can use those tools to create experiences that genuinely make people's lives easier.

What Drives Me

I've always been drawn to the challenge of taking something that's complicated and making it simple. Whether that means launching a new business, growing a digital product, figuring out how technology can solve a real-world problem, or helping a team turn an idea into reality, that's the work I enjoy most.

Outside of work, you'll usually find me around a hockey rink. I'm actively involved in coaching girls' rep hockey, which has taught me at least as much about leadership, motivation and teamwork as any business role ever has. And when I'm not at the rink, there's a pretty good chance I'm watching the Raptors.

I'm curious by nature, optimistic about what technology can do, and always interested in what's next.